Fashion Retail Store Operation

PROGRAM OVERVIEW

• This program, offered by the Department of Fashion Management Studies, is specifically designed to train retail professionals for the apparel industry.
• Merchandising and Buying: This includes product sourcing, assortment planning, inventory management, and pricing strategies.
• Supply Chain Management: This covers the entire process from raw material procurement to final product delivery, including logistics, quality control, and supplier relationships.
• Visual Merchandising: This involves creating visually appealing store layouts, displays, and window displays to enhance brand image and drive sales.
• Retail Operations: This encompasses managing store staff, customer service, and day-to-day store operations.
• Retail Technology: This includes leveraging technology to improve efficiency, customer experience, and decision-making.

CAREER OPPORTUNITIES

• Merchandiser
• Store Manager
• Visual Merchandiser Brand Manager
• Buyer
• Front-End and Back-End Executives

COURSE CONTENT

• Fashion Marketing: The principles of marketing fashion products and services.
• Retail Buying and Merchandising: The art and science of selecting, sourcing, and managing product assortments.
• Textile Science: The properties and characteristics of various fabrics.
• Visual Merchandising: The techniques of creating visually appealing store environments.
• Customer Relationship Management: Building and maintaining strong relationships with customers. Brand Management: Developing and managing brand identities.
• Sales Management: Driving sales and maximizing revenue.